1995: KTNQ & KLVE Los Angeles
Heftel Broadcasting |
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In 1995, I was asked by
friend and programmer Bill Tanner to join Heftel
Broadcasting in LA to program KTNQ and assist with
KLVE.
The "grupera" format
done during much of the 1995 was horribly
unsuccessful. However, a late evening show that
interspersed relationship and sex talk with
romantic music got top-5 shares.
We added phone call-ins
to the mid-day show and found the same results. By
1996, the station was 100% talk, all live and all
locally originated. |
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Much
of the story of KTNQ's success as a talk station
is part of the photo tour of the station you can
open by clicking the "Radio que Habla" icon to the
left. |
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Similarly, the 2001 move of the facilities to
Glendale from Hollywood can be seen by clicking
the Recuerdo logo. |
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By Spring of 1996 KTNQ moved up to the top
AM position and third among Spanish language
stations.
At this point, the weekends and overnights were
converted to talk.
Click on the ratings ranker to the left for a
larger more readable version. |
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Summer saw the biggest increase in ratings, with
KTNQ moving from a 1.8 to a 2.8. In 25-54, the
station was tied with Regional Mexican KLAX at
6th, just 0.1 away from English language talk
giant KFI's 3.7.
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In
Spring of 1997, R&R reported KTNQ again close to
KFI and well ahead of three other LA talk
stations. |
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KTNQ
and KLVE were very promotion minded, as these
pictures from a sales promotion piece show.
The scenes include the Feria de la Mujer as well
as the May 5th and September 16th celebration
concerts. At the lower right is KTNQ's very famous
Humberto Luna along with an even more famous guy
in red! |
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Heftel
Broadcasting merged with Tichenor Media System.
For the first year, the name remained "Heftel" and
then was changed to Hispanic Broadcasting Company
managed by the TMS group based in Dallas. |
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An
interesting profile of Tichenor Media System was
published prior to the merger in 1996.
Click the cover image to read a PDF of the
complete article. |
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I was
on a panel at the 1997 Talk Radio convention. The
unusual existence of a talk station with no
syndicated content made KTNQ an interesting
subject. |
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In
late 1997, Talkers magazine covered the KTNQ
story. This article also mentions my growing
involvement with other company stations such as
WIND and WADO.
A click on the article image will bring up a page
with the full article and text.
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KLVE
was a team effort with Heftel programmer Bill
Tanner and PD Pio Ferro. I was fortunate to be
involved with the team in a number of areas. |
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Even
R&R noticed KTNQ, as evidenced by this article
from August of 1997. |
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The
continued success of KTNQ was recognized by Radio
Ink with a Major Market Program Director award in
1998
Click on the cover graphic for a page with details
on the award and the Radio Ink write-up of KTNQ. |
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